Why Good Players Get Overlooked: The Marketing Gap in Recruiting

The Truth About College Recruiting: Why Marketing Matters as Much as Talent

So many parents in college recruiting are confused about why other players, who are not as good as their kid, are getting more interest and opportunities. It's simply because talent is not the only thing that matters anymore. It used to be that if your kid was a really good player, they were going to get found no matter what. That's still true to some degree; if your kid is a Power 4 conference-caliber player, they're probably going to get found and get opportunities. However, there are many players who are totally capable of playing at a low-level or mid-major Division One school but miss out on those opportunities—not because they lack the talent to play at those levels, but because they lack the ability to market themselves to college coaches.

Especially with what's going on with the transfer portal, NIL, and the recent House legislation. As a result, many players who are talented enough to play at those levels will miss out. Why? Because they don't know how to get themselves in front of college coaches and earn those opportunities before the spots are taken by someone else.

College recruiting is not just about talent. Yes, you have to have talent; if you're not good enough to play at the next level, no amount of marketing will solve that. But once you meet the baseline requirement of talent, it becomes a marketing competition.

 Many parents in college recruiting feel confused and frustrated when they see players who seem less talented than their kid getting more attention and opportunities. The truth is talent alone isn’t enough anymore. In the past, exceptional players were almost guaranteed to be discovered, and that still holds true for those at the Power 4 level—they’ll likely get noticed regardless. But for countless athletes capable of playing at low-level or mid-major Division 1 schools, opportunities slip away not due to a lack of skill, but because they don’t know how to market themselves to college coaches.

With changes like the transfer portal, NIL, and recent House legislation, the competition is fiercer than ever. Many talented players will miss out simply because they haven’t mastered the art of marketing themselves to coaches before rosters are filled. While talent is critical—if you’re not skilled enough, no marketing can bridge that gap—once you meet the baseline, recruiting becomes a marketing game. It’s tough to accept that high school athletes must navigate this reality just to keep playing, but that’s the world we’re in. 

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